Groww Investment Platform Introduces Payments via UPI

Mobile investing platform Groww has now introduced payments through UPI to make it easier for individuals to handle their payments. Now you can pay via UPI with multiple options to pay for example; Google Pay, BHIM, PayZapp, PhonePe and WhatsApp payments. This new addition will help make investing in mutual funds easier and will make the process more transparent and faster. If you haven't checked my previous article on Groww investment platform, where I reviewed their mobile app, you can find it here.

Currently Groww is offering direct mutual fund investment plans and will soon be rolling out stock investing option. The main focus of Groww is to target millennial investors and it already has a fast-growing user base of over 2 million users with approximately 500K new users joining every month, of which 75% are first time investors. 

Groww has no subscription, transaction or any other hidden charges and is fully paperless. Groww offers all mutual funds from 34 leading fund houses.

“Our goal is to make investing easy and transparent for investors.  Most of our roadmap is driven by feedback from our customers and investing through UPI was one of the top needs. This will make investing even simpler on all our three platforms - Android, iOS and Web.”   - Lalit Keshre, CEO & Co-founder, Groww

With a deep customer orientation and approach to make investing simpler and easier, Groww is a technology company that offers a seamless & transparent approach to investing via a web & mobile platform. You can simply start by downloading Groww app on Android or iOS based devices. Groww has built communities to educate & help new investor, you can get answers from experts, before or after investing. The company started their operations in April 2007 and is founded by ex-Fliplart employees with rich experience in technology, finance and e-commerce. The startup has been recognized by BSE for one of the "highest transaction in mutual funds" on a platform.